The stereotypical Pinterest user is a college-educated woman between the ages of 25-45. It’s true that men are less likely to want to “Pin” something than women, but even if romance novels, wine, and Louboutins, are not “your bag” it could be useful.
I’ve only had the opportunity to use Pinterest a few times because I’m still trying to figure out where it fits into my social media schedule. Below are three things I’ve learned from Pinterest thus far.
- Brands dominate Most Pins are related to businesses and brands and sharing brand content. Now Pinterest was criticized for recently banning affiliate and redirect links from the platform, making these repins marked for the spam category. So if you were just repinning stuff from businesses without being recognized as an “official repinner” then you may not be able to earn a living. But if you have your author site and you create photo, meme, or graphic content, you are more likely to get attention than if you just randomly Pin stuff. Approximately two-thirds of the pins on Pinterest are related to brands, according to Pinterest’s own figures.
- You will soon be able to sell directly from Pinterest They’re expected to allows ads and buy buttons on Pinterest boards to keep people from leaving the site. Think of things which could be sold just by pinning a photo or graph and letting people buy with one click like Amazon. This is a good thing for anyone with a product to sell- if 2/3 of pins are related to brands, and the typical Pinterest user has some amount of disposable income to make purchases, then you have a new avenue to increase your sales in a place where people expect to be sold to, unlike say Twitter or Facebook. I would definitively take advantage of this function in order to reach new customers and if you have a brand and either a) some content creating skills or b) someone who can make content for you, consider using this.
- Create targeted boards This goes into my whole “branding” thing where some people think you have to stick to one very specific thing to be identified with that. Somehow corporations don’t get this memo- many create different boards to target different thinks. For example, “Beer” is very generic. But “Best craft brews on the West Coast ” has much less competition because it’s a less searchable topic. So let’s say you write books on beer. You could create on board for specific brews in different region, then maybe create one for people to post their favorite beers, and one for most unique beer recipes and yet another for people who want to talk about books and writing about beer. You still talk about beer, but you aim your brand at people with different interests, with the goal of getting people to buy some or all of your books. Someone who doesn’t care about craft beers of the Mid-West might find most unique recipes to be more interesting.
My person Pinterest board is here. I will use this as a test run for future branding opportunities. Follow my blog for more tips- I’ve got more advance Pinterest, and other, tips which I share for free (just add a $2 gratuity to your bill).
Feel free to share your Pinterest tips or success stories.